A new Pokemon Center shop in Quake-Hit Tohoku Region this Winter

A new Pokemon Center shop will open in Sendai City in Miyagi Prefecture this winter.

The store will be built inside Sendai’s Aer skyscraper, the tallest building in the Tohoku region

This will be the first Pokemon Center built in the Tohoku region, the northeastern part of Japan’s main island that was devastated by the Great Eastern Japan Earthquake (Higashi Nihon Daishinsai) disaster of March 11.

The other sites already open are located in Nagoya, Fukuoka, Yokohama, Sapporo, Tokyo, and Osaka.

This NEWcoming store is part of the “POKEMON with YOU” disaster support initiative.

The campaign’s activities include organizing children’s events, handing out Pokemon merchandise, and raising funds for children coping with the March 11 tragedy. According to the creators, the concept of the Tohoku Pokemon Center is to create a place for all children in the region to come together and smile.